Based on 2010 Australian Bureau of Statistics migration report, there are 398,000 Chinese-speaking migrations residence in Australia and China will become Australia’s second largest source of migrations by 2012.

Also, the number of Chinese-speaking oversea students has also been emphasized. This number has increased more than 50% in the last decade, and now counts 420,000 in year 2010. 

So the sum of the Chinese migrations and oversea students is more than 1 million in Australia!

Not only is the number of Chinese migrations booming, so does their purchasing power and wealth. Consequently, companies in Australia promote heavily into this community to compete for their business. Financial industry is a perfect example.

 

However, the needs of Chinese investors/traders and solutions of financial institutions can provide are not well bridged, this is mainly due to three critical reasons：

1. There is no simple one-stop effective promotional channel for companies to introduce, promote trading and investing solutions to the Chinese community.

2. The Chinese community has no enough information channels to compare and select the suitable trading/investing solutions.

3. Most importantly, limits to knowledge, information and educations, most of the existing investors and traders only generate limited profits for investment and trading companies.

By recognizing these problems, Baomoney Pty Ltd proudly launched the first Australia-based professional Chinese financial website www.baomoney.com.au in 2008.